From childhood to adulthood, we’re told time and time again that getting all your vitamins and nutrients is absolutely essential.
But in reality, how many people really achieve their required daily intake each and every day? It’s harder than it looks.
Fortunately, in this modern era, we’ve got plenty of options for supplements to help us reach those daily vitamin goals. One of those options is Ritual.
This supplement company has created a line of clean, science-backed vitamins for a range of different purposes.
They’re self-proclaimed skeptics who want to challenge the pseudoscience that is so persistent in the world of supplements.
In this article, we’re going to examine the ins and outs of Ritual.
From their products to their business practices to their pricing, we’ll provide all the important info you need to know before buying one of their products.
Hopefully, this review will give you a comprehensive understanding of the brand to help you decide if they are worth your money.
As a supplement company, Ritual has a lot to offer. We have a lot of info to discuss, but before we get into that, take a look at this short recap of their most prevalent strengths and weaknesses.
These are things that, in our experience, stand out as the most significant factors to consider before buying from Ritual.
Here’s a quick list of Ritual’s most prominent pros:
- Ritual offers a wide variety of vitamin options for men, women, and kids.
- Ritual uses clean, all-natural ingredients.
- Their formulas are supported by scientific evidence.
- They offer free shipping, as well as a 30-day money back guarantee, when you subscribe to their monthly delivery service.
Now, take a look at a few of the most relevant cons of Ritual:
- Some customers have encountered issues with the subscription system.
- Certain users have complained about the taste and smell of the vitamins.
- The brand is expensive compared to some of its competitors.
Firstly, let’s do a general overview of Ritual’s expansive inventory.
When the company first launched, they were fully focused on women’s supplements only. Now, they’ve expanded to include all types of people.
Ritual offers a multivitamin for women aged 18 and up, as well as aged 50 and up. Likewise, they have a men’s multivitamin for those same age groups.
Beyond that, they even have an option for children above the age of four. So, if you try out Ritual and decide you’re a fan, you can order vitamins for the whole family.
They also offer a protein supplement for adults over 18, over 50, and for women who are pregnant or have just given birth.
And speaking of pregnancy, Ritual also has a prenatal and a postnatal multivitamin on their menu.
We love the fact that this brand offers supplements for all age groups and every gender.
However, what really makes Ritual special is the ingredients in each of their formulas.
As we have already mentioned, Ritual prides itself on using all-natural ingredients that are completely traceable. In other words, they (and we) know exactly where each ingredient was sourced from.
They even have a map of all their sourcing locations for anyone to check out. This high level of transparency is reassuring to see as a customer.
In addition, Ritual does not put any additives or unnecessary filler ingredients into their vitamins. In this way, they’re able to focus on maintaining a high standard of quality in their supply chain.
Moreover, you can be sure that their formulas will give you all the healthy, nutrient-rich stuff you need, without any of the potential harmful additives.
Notably, all of Ritual’s vitamins have been formulated based on clinical research and evidence. In fact, they even conducted a clinical study to create what they advertise as the most effective vitamin formulas possible.
We love that they have put so much effort and time into crafting supplements that meet this incredibly high standard of quality.
Perhaps you don’t want to take our word for it—we get that. Well, we’re not the only ones who feel this way.
Avid fans of Ritual often cite their powerful ingredients as one of the main reasons they support the brand.
Take a look at these real customer reviews:
“Company is great and vitamins are amazing. I am a Family Nurse Practitioner and I take my Ritual vitamins daily and recommend it to my patients. All the ingredients are ingredients I would recommend to women, now instead of taking 5 different pills they are taking 2 capsules daily. I take mine first thing on an empty stomach and I never get sick. My skin is glowing, my mood is stable, I have energy, and I feel great. Love my Ritual! I choose Ritual vitamins because they are clean and the ingredients are traceable. They are easy to obtain and easy to take daily. Love!!!”
— Nehelia Johnson, 5/5 Stars on reviews.io
“I wanted a better multi-vitamin with ingredients derived from natural sources. I was tired of wasting money on synthetic vitamins that my body might not even process and couldn’t justify the time and money investment into a dozen natural tinctures or whatever. Ritual turned out to be a great solution!”
— Alexandra Cappello, 5/5 Stars on reviews.io
These are just two of the many reviews that mention the effectiveness of this brand’s all-natural ingredients.
Right now, Ritual currently has 4.7 out of 5 stars on reviews.io, the site we pulled these reviews from. They’ve received 63 reviews, and 94% of users would recommend their products.
That’s a good sign—it shows us they’re definitely doing something right!
As we sifted through more and more customer reviews, one other factor kept arising: Ritual’s packaging.
They use beautiful, aesthetically-pleasing clear packaging, as well as clear pills for the actual vitamins. We can see why so many people love it—these vitamins look amazing on your bathroom shelf.
Beyond that, there’s another factor that makes their packaging special: it’s fully recyclable.
If you care about living an eco-friendly lifestyle, this is absolutely essential. When you purchase vitamins every week or even every month, you end up going through a ton of packaging. Fortunately, with Ritual, you don’t have to feel quite so guilty about that accumulation of plastic.
Ritual helps out the environment in other ways, too. For example, their products are 100% vegan.
By providing an effective and science-backed vegan vitamin, Ritual might even inadvertently encourage some customers to try out the vegan life.
Now, take a look at what this customer had to say about this environmentally-friendly packaging:
“I started taking prenatal vitamins two months ago. These were the first prenatals I have ever taken and I love them. I like that these have a lemon citrus smell to them. Their packaging is recyclable. They’re easy to take and the packaging of the bottle is nice.”
— Makayla Smith, 5/5 Stars on Trustpilot
Like many telehealth businesses these days, Ritual operates on a subscription model. So, if you try out their vitamins and decide you’re a massive fan, you can sign up to have their products delivered straight to your doorstep each month.
Subscribing to Ritual comes with plenty of benefits.
Namely, the subscription service includes free shipping, as well as a 30-day money back guarantee.
Although many customers love the subscription service, others have had less than perfect experiences with it.
The company claims to provide easy cancellation at any time. However, some users have complained that cancelling their subscription proved to be difficult.
We should note that this isn’t the case for everyone—on the contrary, many people have praised the subscription for being easy to modify and cancel. In fact, you can even delay an order if you still have plenty of vitamins left and you’re not ready for a new shipment. For most users, this system has worked exactly as intended.
Hopefully, Ritual will be able to figure out this occasional cancellation issue. Of course, this is an irritating problem to encounter, but it doesn’t seem to be a regular occurrence.
As we discuss these issues with their subscription service, it only seems natural to bring up their customer support team. When it comes to attentive, expert customer service, Ritual really shines.
Ritual has a form available on their website for users to fill out with any questions or concerns. In our experience, their customer support representatives always respond quickly.
They’re knowledgeable about Ritual’s products, and they are always willing to go the extra mile to help out their customers.
Beyond this, they also have a very detailed FAQ page on their website. Pretty much any question you can imagine is listed on this page, which makes the whole user experience very pleasurable.
Here is what a few reviewers had to say about this aspect of the company:
“Every time I’ve had issues, the customer service has been impeccable.”
— Kari Litter, 5/5 Stars on Trustpilot
“I’ve noticed overall I feel wonderful. I feel good energy [and] I feel healthy. They are the easiest company to deal with [and] they allow you to change delivery dates so you don’t have an excess amount… I can tell that they care. If your thinking of changing vitamins give them a try.”
— Kathy Prendergast, 5/5 Stars on reviews.io
We’re always happy to see good customer service, and this is it.
Shipping and delivery is an essential part of any telehealth company, and so we would be remiss not to discuss Ritual’s shipping process and cost.
Like we mentioned earlier, Ritual offers free shipping to anyone who subscribes to their monthly service. If you love Ritual enough to subscribe each month, this is an amazing feature—you can really save a lot of money in the long-run.
In our experience, shipping is usually quick and reliable, especially if you’re a monthly subscriber.
Most users find that their vitamins arrive right on time each month. And if you ever have an issue with a delayed shipment, customer service will certainly be there to help.
Finally, we need to address the elephant in the room—the cost of Ritual vitamins.
Frankly, their products are quite expensive compared to many other supplement brands.
For example, one month’s worth of their Women’s 18+ Multivitamin costs $30.
There’s no denying that there are cheaper vitamins on the market. However, just remember that you get what you pay for.
The high cost of Ritual supplements is due, in part, to their high-quality ingredients.
Ritual pays very careful attention to the sourcing of their ingredients, always opting for the best quality instead of the cheapest deal.
The pricing of Ritual vitamins is the one factor that causes the most complaints among users. Many customers have expressed their desire for a cheaper supplement option from Ritual. Unfortunately, their pricing remains around the same level.
Nevertheless, we’re on board that Ritual supplements are worth the higher cost.
Of course, not everyone can afford to pay for Ritual products each month. However, if you do find yourself with a little disposable income lying around, we think that these high-quality vitamins are certainly worth your while.
As you can probably tell by now, we’re big fans of Ritual. We love the fact that their formulas are backed by science and clinical research. Plus, they only use natural, vegan ingredients while cutting out all the useless or harmful stuff.
As far as supplements go, we’d say Ritual is truly one of the best.
Bridget Reed is a Tampa-based content development manager, writer, and editor at GR0; specializing in content related to varying fields including medicine, health, and small businesses. Bridget went to St. Petersburg College and majored in Management and Organizational Leadership.
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